They Had Another Device Scheduled. Then They Heard the Science.
The Problem They Were Solving
That’s when an old trusted colleague, a rep they’d worked with for over a decade, going back to NeoGraft®, reached out about something different. Not an iteration. Not another RF platform. Something built around a fundamentally new principle.
Focal Point Technology™: Energy delivered in the shape of a martini glass, concentrated deep in the dermis where collagen remodeling actually happens, while simultaneously addressing surface-level dull skin. No ablation. Minimal downtime. No skin thinned, fingers crossed, hoping collagen shows up.
“There’s no other laser on the market that has claimed the ability to focus energy in a specific area to tighten skin* and reduce acne scarring. This is different.”
*through soft tissue coagulation.
— Dr. Brian Buinewicz, Plastic Surgeon
They canceled the other demo.
They Treated Themselves First
Before recommending any technology to patients, the Buinewicz team wanted to feel it themselves. So they did.
Dr. Brian, self-described as a “coward when it comes to pain” found it comfortable with standard topical numbing. The treatment was fast. There was visible swelling and redness immediately after, the kind of clinical response that tells a trained eye: something actually happened here.
By week two, the changes in his hands and neck were undeniable. Dr. Annie noticed it too. Three weeks post-treatment, already after purchasing the device, they kept looking at each other and saying the same thing.
“We’re getting younger looking. It’s amazing.”
— Dr. Annie Buinewicz, Buinewicz Plastic Surgery
The Practice Impact
The device didn’t get tucked into a rotation. It became the primary workhorse, almost immediately.
Every patient coming in for skin tightening* from head to toe was getting told about it. Every single one wanted to book. With summer approaching and results visible in two to three weeks (with continued improvement through twelve weeks), the timing couldn’t have been better.
“The other stuff? It’ll be sitting next to CoolSculpt - collecting dust.”
— Dr. Brian Buinewicz, Plastic Surgeon
The Support That Sealed It
Technology is only as good as the team behind it. What stood out post-purchase was the clinical infrastructure: hands-on training, 24/7 support availability, and a cloud-based portal that downloads and stores every treatment, giving providers a way to audit energy delivery, refine technique,
and build a library of positive outcomes over time.
“You don’t feel like you just bought a very expensive piece of equipment and they said, ‘Good luck.’ The support is there.”
— Dr. Annie Buinewicz, Buinewicz Plastic Surgery
The online portal, AVAVASync™. The white papers. The clinical studies. The before-and-afters. The training videos. All of it, accessible without having to ask. “Most of the other devices, we would have to ask for the science behind it.”
— Dr. Annie Buinewicz, Buinewicz Plastic Surgery
Their Verdict
“For a non-ablative laser, this is the best technology out there. This is the answer to skin tightening* and reduced acne scars in 2026 and beyond.”
— Dr. Brian Buinewicz, Plastic Surgeon
